the c word



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I liked their style, their energy and practical approach and the fact their skills and experience would complement the work we were doing internally on BirdWeek.

the c word provided BirdLife Australia with an excellent first-time national media program to complement the more traditional activities associated with October’s BirdWeek. They identified the stories, managed the talent (both staff and volunteers), liaised with media and kept us up-to-date with progress, so we could get on with the other aspects of BirdWeek.

the c word takes the time up front to understand what you want to achieve and why, works with you and the team to get the best outcome, while making it hassle-free for the client.

Diana Gibson
Head of Communication, BirdLife Australia

Having worked with Jack over the years, I knew the quality of work and level of commitment the c word delivered. I didn’t want to risk our flagship project with just anyone.

the c word was engaging, approachable and accessible to the staff across the organisation. In the workshops conducted, Jack used clear and accessible language, which made all participants feel part of the process, which equalled a great outcome for us.

Jack is clear minded, focused and synthesises vast quantities of information into usable, accessible and appropriate messages for us. His skill set is second to none.

Cathy Meynell-James
Senior Manager, Public Record Office Victoria

We engaged the c word 18 months ago to help us raise the profile of our organisation, which identifies globally competitive individuals and leading researchers and brings them to Victoria for the benefit of the Australian economy.

In 2012, as well as continuing the profile-raising, they have undertaken a large project to develop and implement a new brand and website. the c word did everything well! One example of how veski benefited from their assistance was with the announcement, via media releases, electronic bulletins and website content, of our inaugural veski innovation fellow Professor Andrew Holmes’s Royal Medal.

the c word’s work resulted in Professor Holmes appearing on ABC TV News Breakfast and also speaking with ABC Classic FM about his favourite classical music and stellar career. veski is delighted with Jack’s energy and efforts, which often go above and beyond the norm, so much so he is considered by the veski staff, fellows and directors as an honorary member of the veski family.

In a nutshell, we think he’s fab!

Julia Page
chief executive officer, veski

Read Megan's full compliment

I am now currently employed in a senior marketing capacity ... based in the United Arab Emirates; and I would have no hesitation in engaging and or recommending the services of Jack or his business (the c word communications agency).

Megan French
International marketing professional


We have been very appreciative of your exemplary internal communications and dedication to quality work, often in challenging circumstances.

With you as our communications contact we have always felt encouraged and supported. Your hard work and positive attitude keeps us going, as does your constant volunteering to go that little extra and help out.

Brent P Carey
Manager, Privacy, Feedback and Projects, Department of Justice, Victoria


I’d like to express my gratitude to your team for creating and managing a brilliant social media campaign for Run for a Safe Climate. I was extremely impressed with your thoroughness, dedication and passion – and the great results.

Given Safe Climate Australia had not previously utilised social media as a tool for engagement, the number of people with whom we connected within a short timeframe was incredible. Thank you for your support and tireless efforts. The reach of the campaign surpassed our expectations.

Danielle Johnston
General Manager, Safe Climate Australia

Thank you for delivering a fantastic piece of copy for the eco-station project in such a short amount of time.
In my opinion as someone who knows the brief quite well, you’ve nailed it.

Nancy Bugeja
Managing Director, housemouse